- +40%
Ecommerce growth
Capitalize on digital growth opportunities, resulting in higher revenue and greater brand recognition in the competitive outdoor gear market.
About Cotopaxi
Cotopaxi is an online retailer specializing in high-quality outdoor gear, including bags, packs, and winter wear. Their mission is to inspire adventure and make a positive impact on the planet through sustainable practices and innovative designs.
The challenge
Facing intense competition in the outdoor gear market, Cotopaxi needed to enhance its digital presence, drive organic traffic, and improve conversion rates. To achieve these goals, they partnered with Venfluence for expert digital marketing support.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since the start of their collaboration with Venfluence, Cotopaxi has achieved impressive results
130%
Increase in organic search traffic.
40%
Growth in conversion rates from paid search campaigns.
50%
Increase in email-driven revenue.
Conclusion
Cotopaxi’s partnership with Venfluence has allowed them to capitalize on digital growth opportunities, resulting in higher revenue and greater brand recognition in the competitive outdoor gear market.
Through a well-rounded digital marketing strategy, Venfluence has helped Cotopaxi reach new heights, driving significant growth in both traffic and sales. Cotopaxi continues to thrive in the outdoor gear market, thanks to Venfluence’s expertise in SEO, paid advertising, and CRO.
Venfluence developed a multi-channel strategy to boost Cotopaxi's online presence
- Search engine optimization (SEO)
- Paid Search & Social Ads
- Pay-per-click (PPC) advertising
- Email Marketing
